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At work, every decision is a business decision. That’s why you need to be conversant in the fundamental concepts and language that your finance and accounting people use every day.
Winning with today’s customers requires new sales skills. The practical tools and strategies within the Sales Growth certificate provide a foundation in key frontline sales concepts to drive real growth in your company.
A sustainable competitive advantage begins with a clear understanding of your customers and their needs. That customer understanding begins with a marketing certificate from Cornell.
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Veena Viswanath works at Infosys. In this clip, Veena describes how the online courses in Cornell University’s Marketing Strategy certificate program addressed her learning needs.
Malachi Lythgoe earned a Cornell University certificate in marketing strategy over a single summer. He describes his experience here.
Mike Goodboe describes the value of eCornell’s instructor-facilitated, discussion- and project-based learning environment in providing context to the course material.
The UN’s Tapan Mishra describes the value of eCornell to the UN Development Programme.
Paula Elsinghorst recommends eCornell both as a learning product, and as a strategic business partner.